The 2026 Moscow International Travel and Tourism Exhibition (MITT) was held in Moscow from March 11 to 13. As the largest B2B (Business to Business) travel industry event in Eastern Europe, this year's exhibition attracted over a thousand travel agencies from 34 countries worldwide and 54 regions across Russia, with nearly 20,000 professional visits.

Under the guidance of the Bureau of International Exchange and Cooperation of the Chinese Ministry of Culture and Tourism and the China National Tourist Office in Moscow, the Hunan Provincial Department of Culture and Tourism led a delegation comprised of five key provincial cultural and tourism enterprises to attend the exhibition. Focusing on the theme of "Welcome to Charming Hunan," the delegation showcased the unique charm of Hunan's cultural and tourism offerings through multi-dimensional displays, targeted promotions, and in-depth negotiations. These efforts aimed to fully tap into the Russian-speaking market and to significantly enhance the international influence of Hunan's cultural and tourism sector.

The Hunan delegation seized B2B matchmaking opportunities brought by the exhibition to conduct a series of intensive promotional activities. The delegation organized three thematic promotional sessions, presenting the Greater Zhangjiajie International Tourism Area to representatives of major travel wholesalers and well-known travel agencies from Russia. The sessions provided detailed explanations of Hunan's premium travel routes and addressed key cooperation concerns, such as visa facilitation policies and transportation support services for inbound tourists. Concurrently, the delegation engaged in one-on-one business negotiations with Russia's cultural and tourism agencies, reaching multiple preliminary cooperation agreements regarding collaboration on itineraries and mutual tourist exchanges. Additionally, the delegation distributed over a thousand copies of multilingual promotional brochures and tourist maps, effectively publicizing key information about Hunan's cultural and tourism offerings and further expanding Hunan's recognition and influence in the Russian-speaking market.

责编：田梦瑶

一审：田梦瑶

二审：秦慧英

三审：张权

来源：湖南省政府门户网