《Talk Changsha》十六期｜做正确的事和正确地做事——以埃及市场为例来说说企业出海那些事

湖南日报·新湖南客户端 2026-01-11 15:11:53

湖南首档全英文国际经贸访谈节目《Talk Changsha》

做正确的事和正确地做事 ——以埃及市场为例来说说企业出海那些事

Doing the Right Things vs. Doing Things Right: Navigating Overseas Expansion with Egypt as a Case Study

“不出海，就出局”。当前，这个说法折射的既是国际贸易与投资环境的变化——选择更多了，但竞争也更激烈了；也反映了一部分企业在“何为，何不为”方面的纠结心态。

本期《Talk Changsha》，我们将拨开迷雾，直击本质，以埃及市场为镜，深入聊聊企业出海的那些事。核心只有一个:先做正确的事，再正确地做事。

”Go global or perish.“ This seemingly powerful connection reflects a new reality of international trade:more options, but also more competition. It also reveals the deep-seated anxiety many companies feel about what to do—and what not to do.

On this episode of Talk Changsha, we’re going to cut through the noise. Today, using Egypt as a living case study, we‘ll unpack the complexities of global expansion. It all boils down to one core principle: first, do the right things; then, do things right.

责编：李玉梅

一审：李玉梅

二审：王文

三审：刘永涛

来源：湖南日报·新湖南客户端

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